This is the most important of all steps. Your focus should be mainly on the quality of the article produced, rather than the price. If you're focused on getting a cheaper option, you may lose on both ends, as you may not get exactly what's needed to meet up with a standard SEO ranking.
Everyone looking forward to the success of his or her business, desires to have their business names rank top when searched on google. To make this happen, especially in fields where there are too many competitors, you must learn how to retain the services of a writing guru or internet SEO.